Logo, Brand, Store, and WebsiteStarting up is hard to do. That’s why having a partner than can help you with everything from strategy to implementation is so valuable. Unique Solutions for Unique ProductsGetting the word out and establishing why your product is the best product needs to be both compelling and authentic. Data Driven on Day 1It’s not enough to talk about data and strategy. You have to do it. Be data driven and grow your business. ColoriMay 10, 2006
When former road building contractor Michelle Herzog succeeded in convincing C2 paints to open their first showcase store in Chicago, she hired GeekPAK's expert team to transform her thoughts into reality. GeekPAK, created a one–of–a kind experience through integrating graphics and technology, providing Colori with a full identity package and website. Inspired by the unique chemical mixture of C2 paint, GeekPAK created a clean, modern identity based on elements from the periodic table. The logo accentuates the 16 colorants within the paint and graphic references to the periodic table of elements allowing for a smart and flexible method of accentuating playful paint names and sundry products. White was used as the dominant platform to accentuate pops of color that can continuously change as new colors are introduced. GeekPAK extended Colori's brand beyond the retail experience to the web, merging the physical and the digital experience under a cohesive brand. With a layout again based lightly off the periodic table of elements, GeekPAK was able to design a sophisticated informational website for Colori. Colori recently caught the eye of Chicago magazine where the store was featured in the arena/style section of the Best of Chicago issue August 2006 and “Around the Town” on WGN Channel 9. Project Highlights: + Identity and brand build out + Self managed + Informational website Modules used to create this site: Content Management, Contact & Business Development Tracking | ||
Recent News
Cascade Centers 2019 ReDesignFall 2019
University of Chicago Consortium on School ResearchSummer 2019
Federal Laboratory Consortium
Sal Albanese for NYC Mayor 2013February 2013
See More
CHICAGO 346 N. Justine Chicago IL 60607-1010
NEW YORK 564 72nd Street Brooklyn NY 11209
WASHINGTON DC 6031-F Curtier Drive Alexandria VA 22310 |