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What’s My Score
January 10, 2006
The Responsible Credit Partnership (RCP), part of the Saint Paul Foundation, is an organization dedicated to educating new consumers how to effectively manage credit, as well as promoting best practices within the credit card industry. At the forefront of this mission is a campaign targeted specifically at college students, What's My Score.
When the What's My Score program first launched, all the information was in place, but it still needed a compelling image that the audience could identify with. GeekPAK reviewed existing print and video materials and refined the look and feel into a more complete brand, better suited for a variety of media formats.
Allowing RCP complete control over future updates, the new website is centered around a youthful interface and content geared towards the needs and sensibilities of the college–aged consumer. The What's My Score website ties together a large repository of credit information in an approachable, usable and entertaining central point, allowing maximum gain with minimum time invested by its visitors.
+ College oriented and self managed website
+ Downloadable files and video viewing capabilities
+ Website search
+ Online survey capabilities
Modules used to create this site:
Content Management, Online Survey & Data Collection