Attention to DetailWhen your business is as much service as it is product, attention to detail is a must. We created an interface that made their customers feel like they were in the actual store.
Making the Old NewNew ways of shopping can still be elegant and engaging.
Elegant Product DisplayClear simple design, good photography and well written descriptions help consumers click “buy”
Visual Interest Keeps It InterestingVisual interest keeps the shopping experience interesting and shoppers engaged.

W. Curtis Draper Tobacconist

Winter 2000
The overall shopping experience makes a complex tobacco selection process easy for everyone.
Washington DC | CMS, CRM, eCommerce

One of the oldest tobacconists in the U.S., Draper was referred to by Smoke as the “last gentlemen tobacconists.” Consequently, Draper required a website that reflected the history and quality that has been its brand for over one hundred years.

The rich interface design captures the main elements in the physical store: dark wood, marble, and even the famous, century-old Ape/Spy photos published in Vanity Fair. Draper’s entire product line was photographed to maintain consistency.

The overall shopping experience makes a complex tobacco selection process easy for everyone. All product views utilize tabs for quick sorting by type, strength, region, price, etc. Moreover, the site includes robust administrative tools to allow Draper to manage the online store as easily as its physical store.

Project Highlights:
+ Shopping basket with complete online store and purchasing capabilities

+ Self managed website

+ Showcases various brands of accessories, and cigars and cigarette tobacco

Modules used to create this site:
Content Management, Contact & Business Development Tracking, E-Commerce
CMS Content Management Systems provide a structured, database driven suite of tools for managing your website. At GeekPAK our CMS can help you manage your website and your business.
CRM Customer Relationship Management involves managing relationships with current, former and prospective customers. The web is one of your primary contact points with your customers. Shouldn’t your website be a part of your CRM strategy? At GeekPAK we think it should, which is why we built our CMS from the ground up to do just that.
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