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Data Driven Organizations...

Should Focus On Being Information Driven

October 4, 2010
Very few organizations actually understand the data they collect. Before you can act on your data you must first come to understand what it means.
The goal of being data driven isn’t about the data, it’s about the information. It’s a fundamental and basic point, but so many people lose the forest for the trees when it comes to being data driven.

We hear so many organizations talking about being data driven, but a small subset of them actually are. What’s more, an even smaller percentage of organizations actually understand the data they collect and can therefore turn that data into meaningful, actionable information.

This week we will focus a series of short articles on the fundamentals of web data and the kind of information organizations can glean from this data. At the very least, we hope to clear up some fundamental confusion so that you can at least come to understand what your data is not.

For example, “web hits” are not “page views” and “page views” are not people.

We’ll be taking a look at the following topics throughout the week:

1. Web Statistics: Hits, views, and visitors
2. Eblast Statistics: What data can reliably be tracked
3. Social Media Impressions: A true impression of what those twitter metrics mean.
4. Combining These Metrics: How you can come to build understanding about your audience once you have the whole picture.

We’ll be writing and tweeting all week on this subject, so if there is something you’d like us to cover, or a question you’d like us to answer, feel free to shoot us an email, give us a call, or tweet.
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