GeekPAK

– Powering a new generation of activism

Since March 2002, Mobilize.org has been dedicated to providing America's youth with the resources and tools to increase community interest and political participation. Over the years, Mobilize.org has grown into a large nationally recognized and supported all–partisan network with several programs to its name.

With this growth, in size and scope, have come changes to its brand and messaging. Mobilize.org, Jorge Inc. and GeekPAK met to review Mobilize.org's brand and marketing plan as well as the Priority List of items to be prepared for the organization and events occurring before the elections in 2008.

To begin this new journey GeekPAK designed the foundation for the identity – Mobilize.org's new logo. This subtle mark expresses a decisive check mark, while the upward movement of the M symbolizes the guiding qualities of the organization.

To improve it's on–line services and tools, Mobilize.org switched its technology to be powered by GeekPAK's software. GeekPAK has designed a site that is more engaging and enticing. Providing viewers with an interactive site that supports organizers and contributors alike.