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Xenophon Strategies Stays Ahead of the Competition
Changing the Conversation To Match The Market Strengthens Business
July 6, 2009
Xenophon Strategies is a full-service communications firm and the web is clearly one of the most important communications tools. Understanding this Xenophon has continued to improve, enhance and refine it's message, it's offerings and ultimately it's website.
Using the GeekPAK CMS Xenophon has enhanced their web presence by:
- reconfiguring and refining their messaging and content on their home page
- refining information architecture and site information flow
- enhanced tracking of the clients they represent and the press they are receiving
- rolling out new service offerings including a new communications training series
- integrating community tools like Flickr, Digg, Buzz Up, Mixx It, StumbleUpon and Del.icio.us.
With an eye to the future to help their clients now, it's no wonder that Xenophon won the Public Affairs Campaign of the Year Award.